Periscope-Marketing-for-Success

Periscope, the live streaming app launched by Twitter, was once a popular tool for real-time video broadcasting. While Periscope itself is no longer operational, its principles can still be applied to live streaming and marketing strategies on other platforms. Here's a description of how to use live streaming for marketing success, drawing from the lessons learned from Periscope's heyday:

Live Streaming for Marketing Success: Leveraging Real-Time Engagement

1. Build a Connection with Your Audience:

• Real-Time Interaction: Live streaming allows you to interact with your audience in real time, creating a sense of immediacy and connection. Use this opportunity to answer questions, address concerns, and engage with viewers directly.
• Authenticity: Showcase the human side of your brand. Live streaming offers a platform to be genuine and transparent, which can build trust and foster a stronger relationship with your audience.

2. Create Valuable Content:

• Educational and Entertaining: Offer content that provides value, whether it's educational, entertaining, or a mix of both. For instance, conduct live Q&A sessions, behind-the-scenes looks, or product demonstrations.
• Regular Schedule: Maintain a consistent schedule to build anticipation and keep your audience engaged. Regular broadcasts can help establish a routine and increase viewership over time.

3. Promote Your Live Streams:

• Pre-Event Hype: Use your other marketing channels (social media, email newsletters, etc.) to promote upcoming live streams. Create teaser content and share it to build excitement.
• Engage Influences: Collaborate with influences or industry leaders to expand your reach. Their endorsement can draw their followers to your live stream and increase visibility.

4. Utilize Platform Features:

• Interactive Tools: Take advantage of features like polls, comments, and live reactions to boost engagement. These tools can make the broadcast more interactive and enjoyable for viewers.
• Analytics: Track the performance of your live streams using available analytics tools. This data can provide insights into viewer behavior, peak engagement times, and content effectiveness.

5. Follow Up Post-Stream:

• Repurpose Content: Save your live stream and repurpose it into other content forms, such as highlights, blog posts, or social media snippets. This can extend the lifespan of your content and reach those who missed the live event.
• Feedback Loop: Encourage viewers to provide feedback and use it to improve future live streams. Engaging with your audience post-stream shows that you value their input and helps refine your strategy.

6. Measure and Adjust:

• KPIs: Set clear objectives and key performance indicators (KPIs) for your live streams, such as engagement rates, viewer count, or conversion metrics. Regularly assess these metrics to gauge success and make necessary adjustments.
• Continuous Improvement: Analyze what worked and what didn’t in your live streams. Experiment with different formats, times, and content to continually improve and keep your audience engaged.
• By applying these principles, you can leverage the power of live streaming to enhance your marketing efforts, build stronger connections with your audience, and drive greater success for your brand.